Home Service Booking App
Enhancing Provider Credibility in Home Bookings through verified Taskers, Transparent pricing, Real-time tracking, and Secure in-app communication.
Category
B2C | MVP
Team
3 Product Designers
My Role
Product Designer, UX Researcher
Timeline
2025, 3 Weeks
Tools
Figma, Maze
FixiFy is a home-services booking app designed to simplify how people find, book, and trust service professionals for everyday household tasks.
The project aimed to explore how transparent pricing, verified taskers, and a clean user experience can reduce user hesitation and increase trust in booking on-demand help.
Home Service Booking App
Enhancing Provider Credibility in Home Bookings through verified Taskers, Transparent pricing, Real-time tracking, and Secure in-app communication.
Category
B2C | MVP
Team
3 Product Designers
My Role
Product Designer, UX Researcher
Timeline
2025, 5 Weeks
Tools
Figma, Maze
FixiFy is a home-services booking app designed to simplify how people find, book, and trust service professionals for everyday household tasks.
The project aimed to explore how transparent pricing, verified taskers, and a clean user experience can reduce user hesitation and increase trust in booking on-demand help.
Research
Research
Insights
Insights
Ideas
Ideas
Prioritization
Prioritization
Design
Design
Source
Source
Sitejabber
Sitejabber
Better Business Bureau
Better Business Bureau
App Store
App Store
“The person never showed up and no one followed up, I’ll never use this again.”
“The person never showed up and no one followed up, I’ll never use this again.”
“There’s no one to talk to when things go wrong. It’s like they disappear after you pay.”
“There’s no one to talk to when things go wrong. It’s like they disappear after you pay.”
“I didn’t know I was being charged monthly, and there’s no easy way to stop it.”
“I didn’t know I was being charged monthly, and there’s no easy way to stop it.”
Digging into the current market
All four competitors cover a wide range of services and make booking relatively easy,
but they suffer from recurring pain points: inconsistent service quality, unreliable or unverified providers, fake or misleading reviews, confusing or hidden fees, and poor customer support.
Research
Insights
Ideas
Prioritization
Design
Real-time availability matters
From User interviews, Surveys, and Competitive analysis, I distilled these:
From User interviews, Surveys, and Competitive analysis, I distilled these:
🔍
🔍
1
1
Verification builds confidence
Verification builds confidence
Users trust providers more when credentials, reviews, or badges are shown up front.
2
2
Real-time availability matters
Real-time availability matters
Users abandoned apps when they had to message back and forth to schedule.
🕒
🕒
📱
📱
3
3
Mobile-first is non-negotiable
Mobile-first is non-negotiable
Most users wanted to complete tasks purely on their phone.
4
4
Clear pricing avoids surprises
Clear pricing avoids surprises
Hidden or unclear quotes deter usage or cause post‑job complaints.
💬
💬
🧭
🧭
5
5
Simplify decisions
Simplify decisions
Users get overwhelmed by too many choices or confusing filters.
From Insights to Opportunities
These insights helped me see the biggest opportunities for improvement:
building trust, simplifying booking, and making pricing transparent.
How Might We...
I translated insights into design opportunities using HMW questions to guide ideation.
HMW
Help users trust service providers before booking?
Help users trust service providers before booking?
HMW
Make it easier to see and compare availability?
Make it easier to see and compare availability?
HMW
Simplify the booking process to reduce drop-offs?
Simplify the booking process to reduce drop-offs?
HMW
Make pricing clearer to avoid surprise fees?
Make pricing clearer to avoid surprise fees?
HMW
Let users feel in control from start to finish?
Let users feel in control from start to finish?
Research
Research
Insights
Insights
Ideas
Ideas
Prioritization
Prioritization
Design
Design
MoSCoW
MoSCoW
To prioritize features based on user pain, feasibility, and business value.
This helped define the MVP: verified providers, real-time scheduling, and transparent pricing.
The rest were planned for later iterations.
To prioritize features based on user pain, feasibility, and business value.
This helped define the MVP: verified providers, real-time scheduling, and transparent pricing.
The rest were planned for later iterations.
MUST HAVE
MUST HAVE
Verified providers
Transparent pricing,
Real-time booking
Verified providers
Transparent pricing,
Real-time booking
SHOULD HAVE
SHOULD HAVE
Provider reviews
Simple filters
Chat support
Provider reviews
Simple filters
Chat support
COULD HAVE
COULD HAVE
Loyalty points
Save favorite pros
Loyalty points
Save favorite pros
WON’T HAVE (YET)
WON’T HAVE (YET)
AI recommendations
ideo consultations
Gamification
AI recommendations
ideo consultations
Gamification
Research
Research
Insights
Insights
Ideas
Ideas
Prioritization
Prioritization
Design
Design
Research
Research
Insights
Insights
Ideas
Ideas
Prioritization
Prioritization
Design
Design
Onboarding / Welcome
Introduce value quickly. Instead of asking too many questions first, ease users in with benefits.
Introduce value quickly. Instead of asking too many questions first, ease users in with benefits.
Introduce value quickly. Instead of asking too many questions first, ease users in with benefits.
Search / Select service
Users pick what they need. I prioritized fewer categories, clear icons, and search suggestions.
Users pick what they need. I prioritized fewer categories, clear icons, and search suggestions.
Users pick what they need. I prioritized fewer categories, clear icons, and search suggestions.
Provider listing / Filter
Show side-by-side providers with reviews, price, and “verified” badges.
Show side-by-side providers with reviews, price, and “verified” badges.
Show side-by-side providers with reviews, price, and “verified” badges.
Provider detail / portfolio
Allow users to see past work, reviews, credentials. This reinforces trust.
Allow users to see past work, reviews, credentials. This reinforces trust.
Allow users to see past work, reviews, credentials. This reinforces trust.
Sign in / Sign Up
Feature description.
Feature description.
Feature description.
Order management / status
Users can see upcoming tasks, track progress, or cancel if needed.
Users can see upcoming tasks, track progress, or cancel if needed.
Users can see upcoming tasks, track progress, or cancel if needed.
Preview and complete booking
Feature description.
User Profile edit
User Profile edit
User Profile edit
Feature description.